Swedish casino games developer Net Entertainment has agreed a deal to supply its games to London-listed operator Betfair.

The agreement strengthens the portfolio of games available through Betfair, which include titles from Playtech, Microgaming Quickfire, The Games Company and Core Gaming.

Net Entertainment’s newly-appointed head of North American operations Björn Krantz commented that he was very excited to see his company selected as a partner by Betfair.

“This agreement will further strengthen Net Ent’s exposure on the UK market but also in other parts of Europe,” said Krantz.

Betfair recorded a 2 per cent year-on-year rise in total revenue for its 2013-14 financial year, but revenue from gaming declined sharply.

Earnings for the vertical fell 13 per cent to £66.2m for the year, which the company blamed on the decline of poker and the impact of withdrawing from non-sustainable markets to focus on the UK, Ireland, Denmark, Malta, Gibraltar and the US.


Shares in Net Entertainment AB (Co. Data) (OMX:NETB) were trading down 0.27 per cent in Stockholm Tuesday morning at SEK186.00 per share, while shares in Betfair Group plc (Co. Data) (LSE:BET) were down 0.46 per cent at 1082.00 pence per share.

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