Marketing News

Online gaming technology supplier Playtech has extended its agreement with Sky Bet, launching new casino and live dealer products for the UK online gaming operator.

Playtech already provides the operator with its bingo software, and now provides Sky Bet players with access to its full casino games library, comprising table, card and slots games along with a wide range of branded content in web and mobile formats.

In addition, Playtech has become the exclusive live dealer provider for Sky Bet, which includes the supplier’s live private environment. Playtech claims that this allows Sky Bet to “leverage” its presence and positioning with branded and customised content “to deliver an improved player experience.”

Both companies said that were looking forward to working together and extending their relationship even further as new opportunities arise.

“We have built a strong relationship with Sky over a number of years and are thrilled to be able to further consolidate our service provision to one of the industry’s most exciting operators,” said Playtech chief operating officer Shay Segev. “We look forward to working with Sky Bet to explore additional business opportunities in the near future.”

Conor Grant, Sky Bet’s director of products, said: “We are delighted to launch Sky Casino where our customers will enjoy a classic casino experience with more personalised promotions and rewards. Partnering with Playtech and utilising their industry leading casino platform allows us to create another exciting chapter in the development of Sky Betting and Gaming.”