UK advertising regulator the Advertising Standards Authority (ASA) has banned an advert for Ladbrokes’ exchange betting brand Betdaq after it was ruled to be potentially offensive to Christians.

The ad was used to publicise the Betdaq offering during this summer’s FIFA World Cup finals, and featured an image of Rio de Janeiro’s Christ the Redeemer statue. It had been digitally altered so that its robes were purple, with the word Betdaq superimposed on it. The ad featured the heading: “World Cup 2014 – Bet with Betdaq.”

It prompted a complaint from one person, who queried whether the use of the image of Jesus Christ to promote gambling could be viewed as offensive to Christians.

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