Marketing News

Real-money gaming platform provider CashBet has signed partnerships with casino games developers Aspect Gaming, Revolver Gaming and iSoftBet to integrate their products into its platform.

The partnership means UK customers will be able to play Aspect, Revolver and iSoftBet games through any app powered by CashBet on PC, iOS and Android devices, and is part of an initiative by the supplier to expand and diversify the games available on its platform.

The company has also agreed to partner iSoftBet to jointly pursue approval in the New Jersey online gaming market. The two companies aim to offer land-based casinos access to iSoftBet content hosted on the CashBet platform, and will look to secure a transactional waiver in the state.

“CashBet continues to build a high quality, diverse mobile gambling portfolio,” the company’s chief executive and co-founder Mike Reaves commented. “Our turnkey solution allows premium content providers like Macau-based Aspect Gaming, iSoftBet and Revolver Gaming to distribute their content through our next generation, mobile-first platform.”

“These companies are making deeply engaging, differentiated games that can only be played for real-money online on the CashBet platform,” Reaves continued.

Its new partner Aspect Gaming is a designer and manufacturer of Asian-focused slots and caisno games, and is targeting expansion in the Western iGaming sector with CashBet.

“While we have a strong presence on casino floors throughout Asia, and socially via our free-to-play Facebook, iOS, and Android offerings, we're still new to Western real-money online markets,” CEO Justin Nguyen said. “CashBet enables us to distribute our games to protected online markets quickly.”

iSoftBet, an HTML5 developer, is to launch its games on mobile apps for the first time through the deal.

“By working with CashBet, we'll be able to provide players with the best mobile gambling experience,” chief executive Nir Elbaz commented.

CashBet launched its platform in May this year in partnership with mobile social casino developer Gamzio, and has signed up two additional clients in the form of UK-based fruit machine developer Reflex Gaming and mobile studio Furywing.