German gaming operator mybet Holdings has agreed a partnership with tabloid newspaper Bild-Zeitung, Europe’s best-selling newspaper, to serve as its official betting partner for Bundesliga matches.
The deal comes into force with immediate effect and will see mybet integrate betting boxes, teasers and additional branded content into the Bundesliga portal of the Bild.de website, as well as its mobile variant, for the duration of the 2014-15 football season.
The partnership will be heavily promoted with advertising in [...]
