Marketing News

This week sees the release of Net Entertainment’s latest slot, EveryMatrix’s 2000th casino game release, a new Monopoly-branded draw game from Scientific Games for US lotteries, while NYX Gaming subsidiary NextGen has signed a deal to create new slot games based on Hugh Hefner’s former girlfriend Holly Madison.


EveryMatri’s online casino platform now offers operators 2,000 games following the launch of Yahtzee, a games developed by Williams Interactive.

The iconic Hasbro game is another addition to the Williams Interactive Game Server library, with the game featuring a unique persistent-state mechanic in the Yahtzee Party Bonus which allows players to save bonus triggers for use whenever they choose.

EveryMatrix now works with some 30 casino game vendors including the likes of Microgaming, NetEnt, Williams Interactive, NYX, Thunderkick and Bally among others.

EveryMatrix CEO Ebbe Groes said: “We are thrilled to see the growth in CasinoEngine and having partnered with such big names in the industry to give our clients what they have been asking for, is a very proud and reassuring moment for us; we will not become complacent in continuing to develop all our offerings in order to stay ahead of the industry. EveryMatrix continues to have the operator in focus with an ever evolving CasinoEngine product.”

The company added that its CasinoEngine will be licensed under the new UK gaming act as well as being offered as a white label solution in the UK, opening up opportunities for current and new clients.

Net Entertainment

Net Entertainment’s latest video slot game, Go Bananas!, is set in a colourful tree house deep in the tropical jungle overrun with cheeky monkeys.

Juicy fruits and glimmering gems bring exotic jungle feel to the spinning reels.The game is a 5-reel, 20-line game that provides a plethora of opportunities for players to win big.

Whenever any of the five Wild Monkeys swing onto the reels they turn adjacent symbols into Wild Symbols. The mischievous monkeys help get the party started to deliver an action-packed game experience.

Simon Hammon, Net Entertainment’s chief product officer said: “Go Bananas! is a great addition and another example of driving the online casino market forward through better games.”

NextGen Gaming

NextGen Gaming, the Australian slots studio of NYX Gaming Group, has entered into an exclusive licensing deal to create new slot games featuring TV personality Holly Madison.

Madison is widely known for being one of Hugh Hefner's girlfriends on the reality television series The Girls Next Door and for her own reality series, Holly's World. She has partnered with NextGen Gaming to produce her own online slot game.

“It’s been a lot of fun working with NextGen and I’m extremely excited to see the game launched and enjoyed by players all around the world where gaming is legal,” said Madison.

David Johnson, commercial director at NYX Gaming Group, added: “We’re delighted to be working with Holly, who has played a huge role in bringing NextGen’s latest multi-featured slot gaming experience to market. The game will be available in all formats across our industry’s widest distribution network, and initially to our NYX OGS partners.”

Holly Madison will be appearing in person at next week’s G2E event in Las Vegas, where NYX Gaming Group will be exhibiting.

Scientific Games

A number of US state lotteries will launch a new draw game next month which is based on the popular HASBRO iconic Monopoly game. Developed by Scientific Games, Monopoly Millionaires’ Club offers multiple million dollar prizes in conjunction with a Top Prize that is capped at $25m.

The game is planned to go on sale in Arizona and Iowa on October 19th, offering players three chances on each ticket to win a prize of at least $1m - through a weekly lotto drawing, in a separate drawing triggered only when the game's Top Prize is won, and on a nationally televised game show.

"Lotteries are following the same successful business model on the lotto side that we've used for years with instant-scratch and pull-tab games: We offer different games at different price points to provide the variety and choices today's consumers want,” Iowa Lottery CEO Terry Rich. “The MONOPOLY MILLIONAIRES' CLUB lottery game will be the first $5 multi-state lotto game, further diversifying our offerings in the lotto category."

Arizona Lottery’s director of budget, products and communications Karen Bach added: “We are thrilled to launch MONOPOLY MILLIONAIRES' CLUB, which is in response to lottery players wanting to spread the wealth. This lottery game was designed to mint more simultaneous millionaires than any other game in lottery history.”

Since 2006, lotteries around the world have offered more than 170 Monopoly lottery games with a retail value of nearly $5bn.

"The MONOPOLY brand is one of the most successful brands in gaming with players winning with MONOPOLY-branded lottery games, slots and sweepstakes,” said Steve Saferin, president of properties group and chief creative officer for Scientific Games. “With our MONOPOLY MILLIONAIRES' CLUB lottery game, we're expecting to make more millionaires than ever before. Our player research consistently indicates that many participants would prefer to see the millions of dollars in lottery prizes distributed to multiple winners, rather than one or two players winning hundreds of millions of dollars each.”


Polish games developer Loterity has successfully launched a new game BLITZ for Belarusian lottery operator Sport Pari.

BLITZ is based on frequent draws which take place every 5 minutes, and is a similar game to brands such as Rapido, Club Keno or Rapid Keno.

The game results are presented in real time on Loterity Android-based STB boxes connected to TV or computer screens. The game is available via traditional lottery POS terminals and also via digital channel that consist of: browser HTML5 application and a dedicated mobile application.

Loterity said that it is currently in the process of delivering further new games for Sport Pari, which will be launched in the near future.


Content and systems developer Betdigital has lauded the success of Goldify, a new game from GTECH which has been integrated into Coral’s Licensed Betting Offices (LBOs).

GTECH’s mythology-themed game has become one of Coral’s top performers on its LBO charts. In the game, player touches a symbol to turn it to gold, thus “goldifying” it. The volatility of the base game depends on the player’s selection.

Betdigital integrated the game using SystemX, a proprietary platform that allows rapid-fire integrations of just 12 weeks.

“The Goldify game’s exclusive game play and unique ‘Goldify’ symbol features have proven to be extremely successful in Europe, but they hadn’t been seen on FOBTs before," said Marcel Heutmekers, GTECH international vice president of commercial gaming.  

Betdigital CEO Heath Samples added: “We pride ourselves on being able to take all types of games into new markets, and the success story of Goldify consolidates our position as market leaders.”

Betdigital also announced this week that its Super Pots Bar-X has replicated its online success to become one of Ladbrokes’ top performing retail game launches this year.

Super Pots Bar-X has 5 progressive pots and reels-in-reels bonus and forms an integral part of Betdigital’s growing portfolio of games.

“We're absolutely delighted with the early performance of Super Pots Bar-X across our retail estate,” said Matt Stadius, Ladbrokes’ retail product manager. “It was one of our top new game launches of the year online and the retail version looks set to do the same. Betdigital have consistently delivered strong retail titles as well as high speed integrations and we look forward to continue working closely together in the future.”

Betdigital’s Samples added: “Super Pots Bar-X is one of our most consistent performers and Ladbrokes’ positive online and retail results is testament to the excellent work of our development team.”