Sports data provider Sportradar and sports marketing business Infront Sports & Media have agreed a partnership which will see Sportradar increase its live streaming offering by a further 4,000 events.

The agreement includes a broad football offering of nearly 1,500 matches, including the Indonesian Super League. Other sports include Turkey’s top-tier TBF Basketball League and the EHF Euros and IIHF Ice Hockey World Championships. 

Fixtures, subject to geographical limitations, will be streamed through Sportradar subsidiary Betradar’s Live Channel solution, available across online and mobile platforms, and in select retail sports betting outlets.

Live Channel, released by Betradar last year, combines live odds, statistics and coverage from sporting events around the world on one single screen.

Welcoming the deal, Sportradar CEO Carsten Koerl said: “Since we first began providing live streaming alongside our range of existing solutions in 2013, we have significantly extended our media rights offering for our Live Channel products. Our goal is to ensure that our customers offer their clients the most entertaining and engaging experience.

“Thanks to this game-changing deal with Infront, our live offer has increased to over 5,000 live events to the bookmaking industry within the first year of service.”

Stephan Herth, executive director of Summer Sports for Infront Sports & Media, added: “This premium package of media rights includes many of the world’s most popular team sports and is a big gain for the end consumers that access the live streaming through their preferred betting channel.

“With this enhanced portfolio, its in-depth sports know-how and profound understanding of data, Sportradar is now in the position to provide the betting industry with an attractive offering. This will also enhance the exposure of these top sport properties within one of the fastest growing segments of the sports industry.”

Infront Sports & Media, headquartered in Switzerland, manages an extensive portfolio of sports properties, including handling distribution of media rights, sponsorship, media production and event operation.