Online bookmaker has signed its first UK horseracing sponsorship deal with Kempton Park Racecourse, the Jockey Club Racecourses’ all-weather racetrack.

The bookmaker, run by Playtech-subsidiary PT Entertainment Services, is sponsoring three twilight all-weather races, on October 7th, October 21st, and November 4th. account holders will have free entry to each race, and race-goers will be offered a number of special sign-up and money-back promotions.

Richard Jacques, regional head of marketing, London, for the Jockey Club, said the group was “thrilled that has agreed a deal with Jockey Club Racecourses at Kempton Park and we look forward to developing a longer term association as they expand in the UK.”

Russell Yershon, spokesman for, added: “Horse racing forms an important part in our productoffering andpartnering with Kempton Park gives us excellent brand visibility as we look to grow our market share in the UK. Investing in sponsorship helps our key objectives and it’s great to be able to give something back to the fabulous sport.”