UK-licensed gaming software supplier Bede Gaming has agreed a partnership with Income Access to offer the digital marketing specialist’s affiliate programme to its casino and bingo clients.

The deal will see a number of Bede licensees migrate to the Income Access affiliate management software, including Intellectual Property and Software's (IPS) Bingo Stars and BetUK, Gaming Realms’ Bingo Godz, and the Health Lottery’s Health Bingo.

The solution will enable Bede's clients to manage and optimise online marketing campaigns with geotargeting, time-of-day and browser-focused targeting, as well as tracking all mobile affiliate marketing campaigns.

“Our partnership with Income Access represents Bede Gaming's first integration of an affiliate platform,” said Bede Gaming head of business development Lauren Bradley. “Our choice of Income Access is based on their commitment to innovation, which aligns perfectly with the cutting-edge technology we provide at Bede Gaming.”

The client intergration work is expected to be completed in the coming weeks, with all the migrated affiliate programmes scheduled to relaunch simultaneously.

“I’m delighted to see Bede Gaming become an Income Access software partner,” commented Income Access founder and chief executive Nicky Senyard. “Using our platform, the diverse range of online casino and bingo brands powered by the Bede Gaming platform will be able to maximise their acquisition of new players and retention of existing ones.”