The National Hockey League (NHL) has agreed a multi-year partnership with leading North-American fantasy sports operator DraftKings.
The partnership will offer hockey fans free daily fantasy sports games with prizes including trips to premier NHL events.
As the official daily fantasy game of the NHL, DraftKings will receive prominent brand placement across NHL’s digital platforms and will serve as the presenting sponsor of daily video previews for each regular-season matchup on NHL.com, NHL Mobile and the NHL app.
NHL executive vice president of global partnerships Keith Wachtel commented: “We are pleased to partner with DraftKings, a leader in daily fantasy sports. Recognizing the direct correlation between fantasy sports and fan engagement, we look forward to providing our fans with a new opportunity to extend and enhance their NHL experience each and every day of the season.”
“The National Hockey League is a best-in-class organization, and DraftKings’ daily fantasy hockey players are some of their biggest fans,” added DraftKings VP of business development Jeremy Elbaum. “DraftKings is proud to partner with the NHL to bring premium new experiences to the League’s enthusiastic fan base.”