Online marketing specialist Income Access has agreed a partnership with Dragonara Interactive, the iGaming subsidiary of Maltese land-based casino operator Dragonara Gaming.

Income Access will power the affiliate programme for the operator’s online casino brand Dragonara Online, which is offering affiliates the chance to win a weekend trip to Malta to visit the company’s land-based venue Dragonara Casino.

The affiliates programme offers a monthly revenue share of between 30 and 50 per cent.

Dragonara Interactive was formed in October 2013 by Dragonara Gaming, Malta’s largest land-based casino operator. Established in 1964, Dragonara Casino attracts 350,000 visitors a year.

The iGaming site features a variety of content including slots, table games and video poker developed by the likes of Net Entertainment, IGT, Play’n GO and BetSoftGaming.

“Introducing our affiliate programme was a natural progression for our business,” Dragonara Gaming business development director Franco de Gabriele commented. “Through our partnership with Income Access, we can now start offering affiliates a trustworthy programme for them to grow their business in partnership with a brand that has been operating in gaming for 50 years.”

Income Access chief executive Nicky Senyard said that having already partnered with a number of US land-based casinos, she was pleased to see the iGaming subsidiary of a prestigious European casino integrate with its platform.

“The Dragonara Online affiliate programme offers affiliates the chance to profit from the convergence between the land-based casino and iGaming sectors as well as promote a brand with a heritage stretching back over half a century,” she added.

Income Access has also agreed a deal to launch an affiliate programme for Irish iGaming operator SeanieMac. The affiliate programme will be migrated to the Income Access platform and managed by the supplier's in-house team. 

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