London-listed payment solutions provider Optimal Payments is to provide Pala Interactive with a full portfolio of services to support the launch of the tribal gaming operator’s platform in the New Jersey market.

Optimal’s full range of products including its NETBANX payment gateway and NETELLER and Net+ stored value services will be made available through Pala’s iGaming platform.

The solutions will allow the operator’s customers to deposit using electronic cheques, credit and debit cards as well as a range of alternative payment options.

The deal comes after Pala last week secured approval from the New Jersey Division of Gaming Enforcement to launch online poker and casino products in the state, through a partnership with the Borgata Hotel Casino & Spa.

It is expected to launch its casino offering, featuring content from the likes of IGT, Amaya and Aristocrat, later this month, with its proprietary poker product to follow in the first quarter of 2015.

Commenting on the partnership, Pala Interactive chief executive Jim Ryan said that Optimal has created and delivered the best integrated gaming and payments solution in the market.

“A key element of our strategy is to partner with best-in-breed providers, such as Optimal Payments, that bring expertise in payment processing and risk management services,” he explained. “Together, we will address the needs of the regulated US gaming market, state-by-state.”

The deal further strengthens Optimal’s presence in New Jersey, where it has also partnered 888, Caesars Interactive, Bally Technologies and Pala’s licensing partner, the Borgata.

“This partnership supports our ongoing strategy to build a complete solution for the regulated US gaming market that will enable operators to bridge land-based casino infrastructure with the online world,” Optimal president and chief executive Joel Leonoff said.

“The Pala Group is a widely respected leader in land-based gaming in California, and through its Pala Interactive joint venture, it expects to provide the best possible online gaming experience to its casino partners,” he explained. “We are pleased to be working with Pala and its customers, and this agreement demonstrates our ability to provide real value to both technology providers and gaming operators alike.”

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