Finnish gaming platform provider Finnplay has strengthened its games portfolio, agreeing a deal to integrate NYX Gaming Group’s content distribution solution into its offering.

The deal will see Finnplay customers have access to content available through the NYX OGS platform.

The platform gives users access to content supplied by NYX’s slot development subsidiary NextGen Gaming as well as games from SHFL entertainment, Spin Games and Bulgaria’s Casino Technology.

Finnplay chief executive Martin Prantner said that while gaming continues to be one of the fastest-growing product categories in online gambling, operators are finding it difficult to differentiate themselves, and therefore need the widest selection of quality content available.

“In partnering with NYX Gaming Group, one of the leaders in premium games development, we can provide and ensure our clients with market leading games available on all platforms and through all channels,” Prantner added.

NYX Gaming Group's executive vice president of business development, David Flynn, added: “I am delighted to make this agreement with Finnplay. They are one of the most established and successful independent platform providers in Europe.

"This fits extremely well with our NYX Gaming Group offering and I look forward to growing our businesses together.”

The deal further strengthens the range of content Finnplay offers, with its platform also featuring a sportsbook solution supplied by BetContstruct, BetSoftGaming slots, virtual sports products supplied by Betradar, and live dealer casino from Ezugi.