Canada’s British Columbia Lottery Corporation (BCLC) has launched a selection of online casino games supplied by Scientific Games subsidiary Williams Interactive on its PlayNow.com online gaming site.

PlayNow.com has integrated Williams Interactive’s Remote Game Server, allowing players in the provinces of British Columbia and Manitoba to access the supplier’s popular slot games including Zeus, Reel ‘em in!, Big Bass Bucks and The Wizard of Oz.

The deal expands Scientific Games’ relationship with BCLC, with the company now supplying the operator with lottery, land-based gaming and online gaming products.

The supplier is aiding BCLC in its drive to build player loyalty across all channels by extending the company’s brand beyond its traditional lottery and land-based business.

Williams Interactive president Jordan Levin, who was recently named president of Scientific Games’ interactive division, said the launch was “another exciting milestone” in his company’s mission to provide the world’s most compelling iGaming entertainment experience.

“The key to building player loyalty, on the casino floor or online, is to consistently offer great gaming experiences; our proven content library is an ideal solution for BCLC and Manitoba to further enhance the gaming entertainment available beyond the walls of their casinos,” Levin explained. “BCLC is one of the premier casino operators in the world, and we’re thrilled to contribute content that will strengthen their player relationships online.”

 

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