Gala Coral Group brand Coral has been named title sponsor of two high-profile sporting events, the UK snooker championship currently underway in York, and Saturday’s boxing bout between Tyson Fury and Dereck Chisora.

The BoxNation event, titled ‘Bad Blood’, will see rivals Fury and Chisora face off for the second time, with a clash between Chris Eubank Junior, son of the former British middleweight and super-middleweight champion of the same name, and Billy Joe Saunders also on the boxing card.

It marks Coral’s first sponsorship of a boxing event, and the operator’s PR and broadcast director Simon Clare commented that the company was looking forward to it “immensely.”

“Boxing attracts a very engaged and passionate audience most of whom enjoy betting on sport and we are excited about promoting the Coral brand, and our new mobile betting app and online betting service, to these fans through an association with a great fight night,” Clare explained.

Promoter Frank Warren said he was delighted to have Coral sponsoring what he called a “massive” event.

“It’s only fitting that one of Britain’s leading bookmakers are sponsoring this night full of 50-50 fights,” Warren said. “With Chisora v Fury, Eubank v Saunders and Gavin v Skeete, we have fights that are sure to entice the betting public and I am sure Coral will be offering some great value on the night.”

Coral is also serving as headline sponsor of the UK Snooker Championship, which is to conclude on December 7th. The event is broadcast in more than 77 countries, with an estimated 100m viewers expected to watch the event.

The agreement sees Coral return as title sponsor of the championship, having served as sponsor between 1978, a year after the event started, and 1985.

World Snooker Chairman Barry Hearn said it was “fantastic” to have Coral on board for the event.

“The UK Championship is a true highlight of the sporting calendar, keenly anticipated by many millions of fans across the globe. We look forward to working closely with the Coral team and building a successful relationship,” Hearn said. “We are well on course for record ticket sales as fans continue to show massive enthusiasm for snooker. It's going to be a spectacular fortnight of drama and excitement as the best players in the world contest the title.”

Clare said that snooker had evolved and modernised over the past few years, while retaining its core tradition, similar to how Coral had modernised and innovated to offer as strong a service as possible and remain true to its heritage as a leading UK bookmaker.

“Together, the UK Snooker Championship and Coral make a very good fit indeed,” he said.