Sportradar subsidiary Betradar has rolled out its live channel streaming solution across both retail and online with Nigerian sportsbook operator 1960Bet.

1960Bet will roll out the Live Channel Retail solution across its network of 5,000 retail stores by using a local satellite distribution provider. It will also implement the Betradar’s Live Channel Online into its sports betting website 1960bet.ng.

It marks the first time that Betradar’s Live Channel product has been launched in Nigeria.

1960Bet has also signed up for Betradar’s Managed Trading Services, which allows sports betting operators to externalise their labour intensive risk and liability management to Betradar’s expertise.

Combined with the live streaming services, 1960Bet said that it is strengthening its live betting offering significantly in retail outlets and on their website, to provide their clients with a new level of entertainment and bet stimulation.

“We at 1960Bet have had a strong and trusting relationship with Betradar since we launched in 2012, and the quality of their services have gone a long way in driving the growth of 1960Bet,” said 1960Bet CEO Dotun Ajegbile. “We now look forward to taking advantage of the growing interest in live betting by rolling out the Betradar Live Channel in 5,000 of our 1960Bet shops and agents.

“Together with this, we have entrusted our day to day risk-management to the Betradar Managed Trading Service, and we are confident this is a great step forward in securing our future growth in the market.”

Gregory Parsons, Sportradar’s sales director for the African region added:: “We are very pleased to see the Betradar Live Channel make its first entry into the Nigerian market with 1960Bet. We expect live betting to begin to gather significantly more traction in Africa in the very near future, particularly in Nigeria.

“1960Bet will be looking to capitalize on this great opportunity by leveraging local satellite distribution technology to make rapid and significant in-roads into the market. Through the Betradar Managed Trading Services, we will now offer even more of a comprehensive range of meaningful, and growth-driving, services to 1960Bet and together we are very excited about what the future holds.”

In related news, Sportradar announced earlier this week that all of the sports data services that the company has provided to the media industry under the brand Scoreradar in the past, will now be aggregated under the new brand, Sportradar Media Services.

Launched in 2007, the Scoreradar suite of services and products is now a key and recognised player in the sports media landscape. These services and products include pre, live and post event data feed deliveries, as well as hosted content solutions such as live sports applications, statistics centres and live score products.

“The Sportradar brand is a powerful one that stands for proven quality and reliability to over 600 clients worldwide,” said Sportradar CEO Carsten Koerl. “With all the recent developments that we had implemented in our media-facing services, it felt like the right time to bring all those services together under a new Sportradar brand, sharing in the whole organisation’s momentum and high regard.

“But this is not a cosmetic change. The data feeds and applications we are providing across multiple channels such as web, mobile, TV and print are best in class and continue to grow in number and quality. Sportradar Media Services reflect our ongoing investment and focus on the technologies and innovations that will drive our client-focused solutions and will propel us as we strive to enhance sports coverage in a progressive and cost effective manner.”

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