Madrid-based gaming platform provider Mediatech Solutions has launched a new product line of land-based gaming terminals under the Candy brand, partnering the Basque Gaming Arcades Association (ASE) for a trial launch in Spain.
The Candy solution provides detailed player tracking, a single wallet with peripheral integration, a lightweight content delivery mechanism, and a dynamic lobby that allows operators to update content across all game genres in real-time.
For the primary roll-out of Candy, Mediatech has partnered ASE to launch a pilot programme of terminals and its platform. Twenty terminals, featuring slot content provided by NYX Gaming Group, will be distributed throughout ASE’s arcades on a trial basis, with the offering to be refined and grown based on real-time data from players and operators.
This launch also sees Mediatech go live with responsible gambling features, in line with Basque regulations, including a second screen alongside the main game which broadcasts promotional videos and warnings about gambling addiction.
ASE is looking to revitalise its gaming machine business with the Candy launch, attracting a younger clientele, and to better compete against new market entrants that use more up-to-date technology.
The association’s president Pedro Torrecilla said that for years ASE had been looking for new business opportunities as it looks to offer current and future customers products that enhance their entertainment experience.
“During this long journey, we have evaluated very different options and have found a provider that understands our necessities, our limitations and our opportunities in Mediatech Solutions,” he added.
“This is another important step in the journey of our company, we are privileged to have ASE as a partner on this pilot program,” Mediatech founder and chief executive Jessica Ordovas said. “They have been progressive and supportive of the development of this system, which we hope will fundamentally change the way retail is delivered and supported for both Operators and Consumers from a product and economic point of view.”