Swedish gaming supplier NYX Gaming Group has signed a deal to supply its casino content to Ladbrokes, with a selection of its desktop and mobile slot games developed by its NextGen Gaming subsidiary already live with the British bookmaker.
They include NextGen’s most popular titles, including Foxin’ Wins, Medusa II and 300 Shields, which are live via the NYX Open Game Server (OGS), with additional titles such as the branded slot Judge Dredd set to follow.
The agreement will also enable Ladbrokes to use the OGS to add third-party content from NYX’s partners.
NYX commercial director David Johnson said he was delighted to announce the partnership and content launch with Ladbrokes, adding that he looks forward to developing a close relationship with the operator.
Ladbrokes e-Gaming director Richard Poole described the partnership with NYX as supporting his company’s strategy of partnering with best-of-breed suppliers to offer customers the best slots across multiple channels.
“NextGen have a strong heritage in slot games but importantly are now producing great mobile content on the NYX OGS platform,” he continued. “I look forward to future releases from both the propriety NextGen content and also the quality third party suppliers with whom NYX partner.”
The partnership is the first to be announced by NYX since it filed a preliminary long-form prospectus with securities commissions in each province and territory of Canada ahead of an initial public offering in the country.