Sportech subsidiary MyWinners.com, the only licensed online horse racing betting operator in the state of Connecticut, will integrate its affiliate programme onto Income Access' platform as part of a broader marketing partnership with the digital marketing specialist.
Once the programme is integrated onto Income Access’ platform, it will be managed by the service provider’s acquisition team, with the integration expected to be completed by the end of the first quarter of 2015.
The Income Access acquisition team will also be tasked with developing and implementing a search engine marketing and media buying strategy for the MyWinners.com brand. This will include developing a search engine optimisation strategy to raise the brand’s online profile, pay-per-click ad campaigns and third-party digital media buys.
“[Their] experience in the gaming markets brings a unique perspective in the acquisition of horse-racing fans for MyWinners.com,” he said. “Together, we’re excited to bring to the state of Connecticut a best-in-breed online wagering site.”
“The exclusive website in the Connecticut market, MyWinners.com is a highly prestigious brand in the online horse-racing wagering vertical,” Income Access founder and chief executive Nicky Senyard added. “I’m excited to announce our wide-ranging digital marketing partnership with MyWinners.com, which is sure to keep its acquisition not only on-track – but ensure the brand remains a front-runner in its vertical.”
MyWinners was launched in 2013, and allows Connecticut residents to place bets on a range of leading horse racing events across a number of US racetracks, including New York’s Saratoga, Belmont Park and Aqueduct tracks; California’s Santa Anita Park and Del Mar Thoroughbred Club, as well as the Kentucy-based Churchill Downs racecourse. It also features free handicapping selections and live video streaming of races.