Caesars Interactive's WSOP.com poker site has begun sharing limited player liquidity with 888poker.com in New Jersey.
The brands both operate skins on the joint venture between 888 and Avenue Capital, the All American Poker Network (AAPN), and will begin sharing liquidity immediately. The agreement is designed to boost the number of cash game players and offer players access to larger prize pools for tournaments.
Micro- and low-limit cash games and select tournaments will see liquidity pooled, though each site will continue to maintain separate reward and VIP programmes.
The two sites will begin sharing $130,000 in guaranteed tournaments each week, while also pooling liquidity for No Limit Texas Hold’em tables with stakes up to $0.50; Fixed Limit Texas Hold’em tables with stakes up to $1, and all sit’n’go games with buy-ins up to $5.
Liquidity sharing is currently limited to these specific games in order to allow both 888 and Caesars to effectively monitor player performance and ascertain the best mix for the combined customer base.
David Licht, chief executive of the AAPN, described the partnership as an excellent step forward which would help build a larger audience and player base for online poker in New Jersey.
“Shared liquidity will help create a better player experience, we hope will attract a diversity of players and begin to bring poker to a broader audience once again,” Licht explained.
WSOP.com director of online poker Bill Rini added that it was important to continue to experiment and look for ways to make products more attractive to players.
“Customers used to playing on our site will not notice anything different, except more robust action and bigger prize pools,” he said. “We also hope this will help expand the market by offering more variety.”