Amaya has revealed that it will launch sports betting on the Pokerstars platform ahead of schedule during the first quarter of this year, following the successful rollout of its first online casino products.
Amaya said that it will launch the sports betting product within the PokerStars client in certain markets, with more territories to be added, alongside stand-alone web and mobile versions over the course of this year.
The company is yet to reveal the partner providing the software for the product, although Amaya has an existing deal in place with Offsidegaming, the B2B subsidiary of sportsbook operator Offsidebet.
The launch of the sports betting product comes after PokerStars completed the roll-out of casino table games to players in eligible markets on its dot.com site, and in certain jurisdictions sharing liquidity on its global market. This followed a successful launch on its Spanish-facing site last year.
The games are available through the PokerStars 7 platform, which launched in November last year, and will be followed by web and mobile variants later in the year, with an aggressive marketing campaign to promote the release.
In Spain, where the games were temporarily removed to fix a minor technical issue, the operator estimates it has achieved a significant double-digit share of the online casino market without launching external marketing campaigns.
It claims to have seen a 30 per cent cross-sell into casino games from its active player base on PokerStars 7, exceeding its own expectations, and representing faster growth than on Full Tilt.
The games will be relaunched online within a matter of weeks, the operator said.
The operator has also moved to strengthen its presence in the Asian gambling market, opening a new branded PokerStars LIVE poker room at the City of Dreams casino resort in Manlia. It becomes the second branded poker room to open in Asia, with a venue in Macau already active, while the operator also maintains rooms in London and Madrid.
PokerStars has further strengthened its Asian presence by signing up its first two Team Pros from India and Japan. Aditya Agarwal becomes the operator’s first Indian team member, while Kosei Ichinose becomes its first Japanese professional.
“The signings are an important step in helping promote the game in countries where poker is only just coming to the fore,” the operator said.