Online gambling software provider SBTech is set to launch its new turnkey betting and gaming platform Chameleon360, combining multiple product verticals and suppliers within a single solution.

Chameleon360 combines SBTech’s sportsbook with a portfolio of products from suppliers such as Net Entertainment and Microgaming.

It promises to offer players a seamless gaming experience across multiple channels and game genres via a single sign-on, as well as a payment gateway integrating all major processing solutions licensed in multiple jurisdictions.

SBTech says Chameleon360 can be help boost player lifetime value through its advanced bonus and promotions system, aiding both established and emerging operators.

“It's like a one-stop-shop for real and true gaming and betting online and retail operations but with full control and flexibility for every business owner,” said SBTech chief executive Itai Zak.

The solution will be featured at the ICE Totally Gaming expo, which takes in London next month, alongside the company’s new mobile and retail product suites.

The mobile offering has been developed specifically for tablet and touchscreen devices. Built in HTML5, the supplier says that it offers a more streamlined and responsive betting experience for users.

The retail solution, meanwhile, offers a range of pre-match and in-play betting markets via touchscreen terminals.

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