Marketing News

Toronto-listed gaming software provider NYX Gaming Group has further expanded its customer base with the launch of its first online and mobile slot for Irish operator Paddy Power.

NYX said that a number of games created by its Sydney-based games studio NextGen Gaming are to be rolled out for the operator, with Merlin’s Millions Superbet the first to go live.

Launching on mobile and desktop, the game features 3D visuals and animations, and is the first title in what has grown to be a three-game franchise based around the wizard Merlin in his magical themed world.

The game’s Superbet feature allows players to leverage a 5-level ante-bet and take charge of their own play volatility.

“We're delighted to launch Merlin's Millions Superbet to our partners at Paddy Power,” NYX commercial director David Johnson said. “Together with Foxin' Wins, the Merlin's franchise has become one that is followed by operators and players alike.

“Fifty win lines across a 4x5 configuration offers players increased opportunities for magical stacked wins; in line with a dual feature set Merlin's Millions Superbet increases player engagement and play time,” he said.

Paddy Power’s games marketing manager Conor Leavey said that the launch of Merlin’s Millions Superbet reaffirmed his company’s commitment to providing the best possible slot content, which he said was invaluable for both acquisition and retention efforts.

Shares in NYX Gaming Group Limited (Co. Data) (TSX:NYX) closed at CAD$3.45 per share in Toronto yesterday.