Marketing News

Nevada-based casino operator Peppermill Casinos has selected a range of solutions from Bally Systems, a subsidiary of Scientific Games, to replace its existing slot systems at five Nevada venues.

In order to revamp its slot offering, Peppermill has selected products including the ACSC slot management system, the iVIEW Display Manager, the Elite Bonusing Suite (EBS) and Bally’s Promotional Kiosk.

The iVIEW solution allows operators to present self-service player-account access, marketing messages and secondary bonus games on a slot machine’s main game screen without interrupting play. The solution has been designed to be backward-compatible to allow it to function on most touchscreen gaming devices.

This can be combined with the EBS product to enhance player experience. EBS is designed to increase coin-in, carded play, new card sign-ups and time spent on the device.

Peppermill owns and operates casino across Nevada in Reno, Sparks, Henderson and Wendover, with the company’s general manager for its Reno venue Billy Paganetti commenting: “We are very excited about this new partnership that we believe will take our company to the next level.”

Scientific Games’ group chief executive for gaming, Derik Mooberry, described Peppermill as one of the strongest operators in Nevada, adding that he was excited to boost its operations by providing “a uniform and consistent experience for their players through our Bally Systems solutions.”

“We look forward to introducing these trailblazing products to create excitement for their patrons and increase profitability,” Mooberry said.