Irish mobile technology developer Element Wave has launched a new customer relationship management (CRM) platform designed to help operators better retain players and reduce churn rates.
Mobile Moments is a fully automated solution which uses in-app messaging, push notifications, real-time analytics and post-campaign reporting to help boost player engagement and retention.
It also comes with a dynamic funnelling feature that allows companies to segment players into different stages of the conversion funnel, then targeted with individual [...]
