Marketing News

US gaming supplier International Game Technology (IGT) has announced the launch of Prowling Panthers, the first title the company has released concurrently across three channels in the same country.

Prowling Panthers is a jungle-themed game, which has already proved successful as a land-based title in other markets.

It has gone live for IGT’s UK clients online and on mobile devices, as well as being rolled out in multiple locations for Genting Casinos and Rank’s Grosvenor Casinos.

IGT Interactive commercial director Leigh Nissim described Prowling Panther as the perfect game for the company’s first-ever simultaneous triple channel launch.

“The game’s gripping graphics, impressive audio package, and high-volatility gameplay have proven to be a winning formula with casino players in other territories and I expect it will be a big hit with UK players across all environments,” he said.

The game will be showcased at next week’s ICE Totally Gaming conference in London, where the supplier will also debut a series of innovative Marketing Yield features across its games.

The supplier will deploy a number of meta-game, value-enhancing features such as competitions and free spins on its remote gaming server, to drive marketing and player engagement.

IGT will also launch two new MegaJackpot games and strengthen its portfolio of branded content, with new titles based around Wheel of Fortune, Sherlock Holmes and Family Guy to be released.

“IGT Interactive’s roster of superior branded content is matched by our selection of player-favourite games,” Nissim said. “Underscored by innovative marketing yield features and brand new MegaJackpots, we believe we have created an unbeatable package to drive revenues for our partners.

“With the worldwide iGaming marketplace constantly changing, our expertise allows us to adapt to updating regulation and maximise opportunities in newly regulated markets,” he added.