The UK Advertising Standards Authority (ASA) has banned an email promotion for online casino operator Casino Classic which was found to be misleading for omitting significant conditions relating to its free offer.
An email promotion for Casinoclassic.co.uk was headed: "Play Casino with a £500 FREE Casino Bonus £500 FREE No Deposit Required". Text in the body of the ad stated: "We are offering you £500 - absolutely FREE! Play any game with £500 totally free and whatever you win in your first 60 minutes is yours to keep! No risk and no tricks. Click Here to Claim Now!" Small print at the bottom of the ad stated "For new players only Terms & conditions may apply".
One complainant challenged whether the ad was misleading because they were required to place a deposit after registration in order to receive the offer reward which was less than £500 in value.