Online gaming technology and services provider Playtech has partnered supplier Scientific Games to launch Rainbow Riches Bingo, a new mobile and online bingo game based on the UK’s most popular retail slot.
The game is now available via Playtech customers as a mobile and online title, launching with a £100,000 promotion in the run-up to St Patrick’s Day on March 17th.
Rainbow Riches Bingo includes what Playtech claims are two new, industry-first, network-based jackpots to ensure a maximum number of daily winners.
Jackpots are split into gold, silver and bronze categories along the game’s Rainbow Road, with the first prize awarded after a number of shamrocks have been drawn.
The product was developed by the Playtech bingo team over several months to create a number of innovative features while retaining Rainbow Riches’ unique elements and characters.
Playtech’s head of bingo Gary Keaney commented: “I'm incredibly proud to bring such an established brand to the Playtech Bingo network. Rainbow Riches has an extremely loyal community and we have worked very hard to build and deliver further social elements to the new game that will both engage existing players, and also attract a new audience.
“With such an innovative and mobile-focused product, we have kicked off 2015 with a bang and I’m extremely confident we will continue to build on this throughout the year,” he added.
Scientific Games’ vice president and chief technology officer Jeremy Bowskill said that Playtech’s bingo team had done “a fantastic job” creating Rainbow Riches Bingo, adding a number of innovative new features to help differentiate the product from the standard slot game.