Marketing News

US casino operator Spirit Mountain Casino has selected Scientific Games’ Bally systems solutions for its property in Mohave Valley, Arizona.

Spirit Mountain will replace a competitor's systems with the Bally SDS slot management system, which will be deployed across 250 slot machines to manage casino, slot, and hospitality data.

Scientific Games said that the SDS solution provides crucial game-monitoring data in real-time and fully integrates with other systems including the Bally CMP player-tracking system, which the casino also will utilise.

“We're proud that Spirit Mountain Casino has chosen our integrated systems solutions,” said Murali Ganesan, vice president of sales at Scientific Games. “By providing the casino with indispensable data and a platform to launch powerful marketing and player-loyalty tools, we are confident that they will see a measurable return-on-investment and increased profitability."

Spirit Mountain Casino is a Las Vegas-style gaming facility located on the Fort Mojave Indian Reservation south of Laughlin, Nevada. The property features 250 slots and amenities including a snack bar and RV Park.