Sportradar subsidiary Betradar has rolled outs its live sports streaming solution for Italian gaming service provider Microgame.

Betradar’s live streaming solution for online and mobile sportsbooks, Live Channel Online, was launched last August and currently provides over 5,000 live events per year.

It has now gone live with Microgame, the platform provider for over thirty operators in Italy.

Betradar said that the service enables bookmakers to add live moving pictures to their betting offering with a 24/7 coverage, from top tier content to off-peak sports and events to fill live sports content gaps. The product is combined with Betradar’s comprehensive live data and live odds services.

“The new legislation in Italy with the launch of the so called 'Palinsesto Complementare' is giving us the opportunity to offer bets on as many markets as possible,” said Samuele Feci, head of sports betting at Microgame. “With the new Microgame Live Channel Online, we are now providing one of the first online channels in Italy that is entirely dedicated to live betting and strengthening our market position significantly.”

Sportradar’s director of sales Lorenzo Caci said: “We are very pleased to have sealed this exciting partnership with Microgame, the leading turnkey-solution provider in Italy. The fast integration of Live Channel Online into Microgame’s service will strengthen their portfolio significantly, with an entertaining and revenue-driving live streaming solution from now on.”

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