Inspired Gaming Group has signed a deal to launch its full library of virtual sports products for Betclic Everest Group’s licensed Italian site, Betclic.it.
Betclic Everest will launch Inspired’s eleven virtual sports titles, broadcasting content via two feeds, as it looks to expand its offering in the country.
“We believe this high quality product will be in line with our Italian customer expectations,” he said.
Betclic already offers sports betting, casino, poker and live dealer games to its Italian customers, and has moved to boost its profile by partnering the leading football team Fiorentina and recruiting former Real Madrid manager Arrigo Sacchi as a brand ambassador.
“We are delighted to confirm Betclic as Inspired’s 15th virtual customer in Italy,” Inspired Italia president Vitaliano Casalone commented. “The Italian market is a strategic priority for Inspired – our leadership is a result of significant investment into understanding the preferences of the Italian player and developing premium, immersive and engaging games that are the best on the market.”