Betclic Everest Group has signed a deal that sees its Betclic brand become the official sports betting partner of the French Ligue Nationale de Basket (LNB).

The company will look to boost betting on the sport by developing a strong online presence, as well as having its branding featured in LNB stadiums across the country. Betclic will be heavily featured on the LNB website, as well as its mobile applications and on publicity material.

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