London-listed financial spread betting and contract for difference (CFD) provider IG Group has signed a partnership with Australian rules football club Melbourne FC which will see its branding appear on various club assets.

The IG logo will appear on the coaches’ apparel and on media assets for the next two years, at least until the end of 2016, with the operator also gaining in-stadium exposure at home games and a strong presence across digital media platforms.

Nicknamed the Demons, Melbourne FC plays its home games at the Melbourne Cricket Ground and is one of the oldest professional football clubs in the world, with origins going back to around 1858.

Melbourne’s chief executive Peter Jackson said he was “absolutely delighted” to have entered into a partnership with “a global, market-leading company.”

“It is a mutual benefit for both parties, and a testament to the continued growth of this club – both on and off the field,” Jackson said.

“We are excited about the opportunities for both businesses, and are genuinely optimistic about laying the foundation for a long-term partnership over the next two years," he explained.

IG Group head of Asia Pacific Tamas Szabo said he was very excited about the partnership with Melbourne FC.

“Their heritage as pioneers of Australian Rules football matches IG’s proud history as innovators in online trading on financial markets. We're going long Melbourne.”

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