Casino games supplier NetEnt has launched its live dealer casino for the first time in Italy through a partnership with MicroGame, while also rolling out a selection of its casino games for Amaya’s PokerStars.
The supplier began delivering casino content and services to PokerStars’ sister brand Full Tilt following an agreement with Rational Group in April last year, with a selection of its games portfolio now live across both brands.
NetEnt described the partnership has furthering its drive to expand into new players in regulated markets, with PokerStars approved to operate in the UK, Belgium, Bulgaria, Denmark, Estonia, France, Germany, Italy and Spain.
”We are proud to be partners with Rational Group, the largest online poker operator in the world,” Enrico Bradamante, managing director of NetEnt Malta and chief of European marketing operations said.
“Following our launch with Full Tilt in February, we are now pleased to also go live with PokerStars. I am confident that our world-class games will contribute to a successful entry into the casino segment for Rational Group and that their players will enjoy the ultimate player experience that our games offer.”
In related news the supplier has also launched its live dealer casino product in the Italian market, through its distribution partnership with local supplier MicroGame, the first time the product will be available in the country.
Under the terms of the licensing agreement between the companies, which have worked together since 2009, NetEnt will launch its full range of live dealer content such as roulette and blackjack to a range of MicroGame powered sites.
The supplier launched its live casino product in 2013, broadcasting from its Malta studio, and entered into 24 new client agreements last year, launching 28 customers.
“MicroGame is an important partner for NetEnt and their strong position in the Italian gaming market makes them an excellent choice for the roll out of our world-class Live Casino product,” Bradamante said. “Italy continues to be a key market for NetEnt, I have high expectations for our live entertainment product and I’m very pleased that we are broadening our offering within the Italian market.”