Cherry’s games development subsidiary Yggdrasil Gaming has launched Super Free Spins, a new promotional feature that allows operators to award different player segments an unlimited number of free spins.

The concept allows Yggdrasil’s clients to use different in-game events such as securing a big win or hitting certain features to stop the free spin mode.

The supplier says that as its games tend to have higher variances in results, meaning players are less likely to win large amounts, operators can look to better retain different player segments such as high rollers by offering them the chance to spin for free.

Super Free Spins will initially go live exclusively for Intertain’s Vera&John brand for a trial period, before being made available to all Yggdrasil clients from June.

“Standard free spins are the most common promotion in online slots, but they have become pretty boring for players,” Yggdrasil chief executive Fredrik Elmqvist explained. “There’s nothing new and often they don’t win anything which is why we have launched Super Free Spins.

“This concept gives operators the chance to provide their players with a ‘spin until you win’ mechanic on high variance games, which is a first for the industry.”

“Our games are a far cry from many of the vanilla high hit frequency, low variance slots out there,” Elmqvist continued. “We create higher variance content which, combined with our Infinite API for gamification, enables various kinds of Super Free Spins and also new innovative event trigger tools for real money players. This means our partners can significantly increase engagement with their players and differentiate their offering.”

Vera&John head of gaming Kristel Tonna said the operator was committed to being at the forefront of the casino entertainment industry, meaning it saw innovation as hugely important.

“The player always comes first in our minds – which is why we could not be more excited about this collaborative initiative between Vera&John and Yggdrasil,” Tonna said. “Cementing this partnership will allow us to push the limits of online gaming further, creating a more dynamic, relevant, and fun casino experience for all our users."