Marketing News

Online bingo operator Jumpman Gaming has entered into an agreement to re-launch its affiliate programme in partnership with marketing specialist Income Access.

Jumpman Gaming will migrate its B2C bingo brands’ affiliate programme to Income Access’ platform and also integrate the company’s Ad Serving and mobile-tracking solutions.

Founded in 2012, Jumpman Gaming is licensed by the UK Gambling Commission and the Alderney Gambling Control Commission, and operates more than 30 online bingo brands including the likes of Lights Camera Bingo, Showreel Bingo and Elf Bingo, as well as the soon-to-launch Viking Bingo, which will sit on the company’s new Wheel of Slots Network (WSN).

Jumpman Affiliates, the affiliate programme for the operator’s various B2C brands, will migrate from the company’s proprietary software to Income Access’ affiliate management platform.

All of Jumpman Gaming’s B2C products will include Income Access’ Ad Serving product which allows operators to manage and optimise their online ad campaigns using sophisticated geo-targeting, time-of-day, browser and other targeting functionality. It also includes Income Access’ new mobile software development kit (SDK).

“We’re excited to partner with Income Access and re-launch our affiliate programme on their acquisition-tracking software,” said Anne-Marie Larbie, operations director at Jumpman Gaming. “When we focused on expanding our affiliate programme, there was really only one choice when it came to selecting a new platform – Income Access’ reputation in the iGaming industry is that strong.”

The integration of Jumpman Gaming’s affiliate programme on the Income Access software is scheduled to be completed later in June and re-launched at the same time.

“I’m delighted to announce Income Access’ wide-ranging technology partnership with Jumpman Gaming,” said Nicky Senyard, founder and CEO of Income Access. “Jumpman is one of the leading B2B providers in the UK online bingo vertical and we hope that Income Access will play an integral role in ensuring the company’s brands stay ahead of the competition.”