Gala Coral Group subsidiary Coral has launched Wild Magic, the first slot to be developed by the company’s in-house games studio CR Games and the first in a series of proprietary omni-channel titles to be released by the operator.

Developed by Coral’s Manchester-based studio, Wild Magic is already live in the operator’s 1,850 betting shops across the UK and Magician Casino free-to-play gaming app, and is now available online and for mobile devices.

It is a five-reel slot game with 10 win lines, with additional bonus triggers including a Red Hat Wild Bonus feature. It also offers a holdover wild symbol trail in its free spins round to offer players larger wins.

Coral claims to be the first bookmaker to design and build its own omni-channel titles, through CR Games, aiming to launch ten more games across all channels by the end of the year. CR Games will be available exclusively on Gala Coral’s Gala Bingo and Gala Casino brands on mobile and desktop.

“Wild Magic is the first of many exclusive omni-channel gaming titles, all developed in HTML5 for simultaneous desktop and mobile launch from our CR Games studio in Manchester,” Gala Coral gaming director Mark Kemp said. "All of our CR Games titles are now being developed as omni channel to be available to our customers across machines, interactive and social channels.

“Having a strong in-house games development team – that starts with excellent game design and development experience in the competitive UK machines market – provides a real advantage to deliver the best quality and innovative omni channel content for all of our customers,” Kemp continued.

“With our award-winning Coral Connect single omni channel wallet and bonusing, our customer gaming experience is becoming easier and more exciting wherever they choose to play with us.”


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