UK bookmaker Ladbrokes has taken over as the new shirt sponsor of League Two team Notts County FC.

The two-year deal is the biggest sponsorship deal in the club’s 153-year history, and sees Ladbrokes replaces food service distributor 3663 (home shirts) and recruitment agency Pinnacle.eu.com (away shirts) as the club’s new shirt sponsor for the upcoming 2015/16 season.

In addition, it is also expected to be the beginning of a new partnership between Ladbrokes and Notts County, with the bookmaker looking to open a retail outlet at the club’s Meadow Lane stadium.

"This is an exciting day for Notts County Football Club and all our supporters, I have been in positive communication with Ladbrokes since they sponsored our Carling Cup tie against Liverpool in 2013 and I am glad after many months of negotiating to have personally secured this deal,” said Notts County chairman Ray Trew.

“We are obviously delighted that a huge global brand such as Ladbrokes have put pen to paper in association with us as we enter a new era both on and off the field. We would like to thank Ladbrokes for their support and sponsorship for the forthcoming season and beyond.”

A Ladbrokes spokesman added: "A club with as rich a history as Notts County are a natural fit for Ladbrokes. We're very much looking forward to working with Notts both on and off the field and wish the team all the best for the upcoming season."

Nott County is the oldest football team in the world to currently play at a professional level. It will play the 2015/16 season in League Two, the fourth tier of the English football league system following relegation from League One last year.

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