Gibraltar-licensed operator Mansion Group has agreed to become the official shirt sponsor of newly-promoted Barclays Premier League club AFC Bournemouth for the upcoming 2015/16 season.

The deal sees Mansion’s branding feature on Bournemouth’s home, away and third kit, as well as on the team’s training wear.

The pair will also collaborate on a number of commercial projects and beneficial marketing activities, designed to increase awareness of each brand in their core markets.

“At Mansion, we have a fundamental belief in hard work and perseverance,” Mansion's chief executive Sagi Lahav commented. “Based on this, we have been impressed by the recent performance and promotion of AFC Bournemouth, and look forward to partnering with them for their first season within the English Premier League.

“We are excited to be working closely with AFC Bournemouth across a range of endeavours that will further enhance and develop both of our brands. This partnership will also allow AFC Bournemouth fans and our casino members alike, to benefit from the deal.”

Bournemouth commercial director Rob Mitchell said he was delighted to welcome Mansion as the club’s new official shirt sponsor.

“Mansion is one of the globe’s biggest names in the online betting and gaming industry, with a history of sporting partnerships,” Mitchell explained. “This is a major commercial deal for AFC Bournemouth and we look forward to a successful partnership ahead.”

The operator replaces Russian technology consultancy Energy Consulting as Bournemouth’s shirt sponsor. 

Sports marketing agency SportQuake, a specialist in creating and delivering partnerships between sporting rights owners and brands, was responsible for negotiating the sponsorship deal.