Australian football club Brisbane Roar FC has signed a one-off shirt sponsorship deal with Ladbrokes for the pre-season game against the Premier League’s Liverpool FC next week.

Ladbrokes, already a silver partner, will increase its involvement with the club for the Tour2015 match against Liverpool FC on Friday, July 17th.

The one-off sponsorship deal will give Ladbrokes prime front-of-shirt position for the friendly match at Suncorp Stadium which kicks off the Reds’ Australian Tour and is expected to be watched by a sell-out crowd at the 52,500 capacity Suncorp Stadium, as well as millions of fans worldwide.

Ladbrokes sponsored the Roar last season and will continue to build its partnership with the club into this year’s 11th season of the Hyundai A-League.

“This is the first time Ladbrokes have had front-of-shirt position on a jersey and we are delighted that it is for such a high-profile game”, said James Burnett, chief marketing officer at Ladbrokes Australia.

The Ladbrokes-branded Roar jersey, will be a special one-off Umbro kit designed specifically for the Liverpool FC match. Limited numbers of the jersey will be produced for the match only and won’t be replicated or available for purchase.