Sports and betting related data services provider Betradar has launched what it describes as the first Virtual Basketball full scale betting product, developed based on analysis of more than half a million real-world basketball events.
The “Virtual Basketball League” (VBL) is a result of the biggest Motion Capture technology project in sports betting, based on the analysis of player positions, shot types and success rates of half a million real events.
Using the data, two professional basketball teams were motion captured by over a hundred cameras and sensors on a full basketball court in a movie studio in Great Britain.
The league offers all major betting markets, with odds distribution based on Betradar’s market-leading feed from real basketball, replicating the betting experience on real events with included live scores, tables and statistics.
Commenting on the launch, Betradar managing director Neale Deeley said: “Virtual Basketball has been developed for punters to place bets intuitively. It’s the first virtual basketball product out in the market and brings in assets we have in our other virtual sports that have proven to be highly attractive to bettors. We are absolutely convinced that it will take the revenues of our clients to new heights.”
Virtual Basketball is Betradar’s fifth virtual product, following football, tennis, horse and dog racing. Since launching in 2013, over 70 operators have gone live with the company’s Virtual Sports, generating over €1bn a year in turnover.