Italian operator and supplier Microgame will develop a new mobile sports betting and casino app for Multigioco, a licensed land-based and online gaming operator owned by investment fund Empire Global Corporation.

The app will be rolled out for Multigioco’s Italian-facing Newgioco.it and Lovingbet.it brands, and will be available across all major operating systems such as iOS, Windows and Android.

Multigioco said that its brands currently service 22,000 active clients, generating around €70m in iGaming turnover.

The agreement will also see Microgame re-engineer Multigioco’s websites to synchronise existing online gaming accounts and products with the mobile and tablet offerings.

“We are delighted to collaborate on this project with a professionally managed, industry leading specialist such as Microgame,” Empire Global chief executive Michele Ciavarella commented.

Empire Global's president Alessandro Marcelli added: “We are building on our constructive relationship with Microgame, a top network service provider in Italy. Our combined strength is aimed at providing better service for existing online customers while capitalizing on the rapidly growing mobile gaming space.”

The project will take an estimated two months to complete, with development now underway and the app set to go live in early to mid-September.

In related news, Multigioco has signed a binding letter of intent to acquire five additional Bersani-licensed corner locations, increasing its betting distribution network to eight venues and doubling its land-based business from 5 to 10 locations in total.

The acquisition is subject to due diligence and regulatory approval from Italian gaming regulator AAMS.

“Our land-based segment build-out is unfolding as planned,” Ciavarella said. “Although we have a solid pipeline of potential acquisitions the company is maintaining a prudent strategy, and expect new locations to have an immediate impact on our gaming business profits.”

The operator is looking to increase its land-based presence ahead of the upcoming tender process for land-based gaming licences in Italy, due to be launched next year.

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