Irish gaming operator BetBright is to roll out a suite of virtual sports games provided by Sportradar subsidiary Betradar, with the supplier's virtual football game the first to launch.

Betradar said that the launch of virtual sports games had proved to be a “truly revenue-driving” concept for customers since first launching its products two years ago.

It said that BetBright would benefit from what it claims to be the most realistic product on the market, with the number of events, tournaments, betting markets and gameplay all based on analysis of thousands of real games.

BetBright sportsbook director Noel Hayes said that virtual sports betting had become an important part of a bookmaker’s content portfolio.

“At BetBright we are striving to constantly expand our product offering and we are delighted to announce the launch of our virtual product suite which is powered by Betradar,” Hayes said. “This release will benefit our customers who can take advantage of an always on, engaging, and leading edge virtual betting solution.”

Sportradar sales director Tom Edwards added: “We are happy to have won BetBright as a client. It’s our aspiration to provide our partners with the best virtual products the market has to offer.

“The decision to implement our entire portfolio shows the strong confidence in our market-leading and high-quality products. By adding the virtual portfolio, BetBright offers its customers a unique and high frequency betting opportunity on all virtual events. We are looking forward to a successful partnership.”

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