Caesars Interactive Entertainment has signed an agreement that will see digital marketing specialist Income Access launch and manage affiliate programmes for a number of its leading iGaming brands in Nevada and New Jersey.

The deal will see Income Access manage the WSOP.com online poker brand in the Nevada and New Jersey markets, as well as the New Jersey-licensed brands CaesarsCasino.com and HarrahsCasino.com.

The sites will be hosted on Income Access’ platform and use a range of solutions such as its Ad Serving product which allows operators to optimise online campaigns using geotargeting, time-of-day, browser and other forms of targeting functionality.

“As a technology solution, Income Access has an excellent reputation for streamlining and improving player acquisition via the affiliate channel for online poker and casino brands,” Caesars Interactive senior vice president and chief information officer Marco Ceccarelli said.

“When their affiliate management expertise in the US market is also factored in, we’re looking forward to seeing our affiliate program have a major impact on our brands’ growth in the New Jersey and Nevada space.”

Income Access founder and CEO Nicky Senyard said: “I’m excited for Income Access to partner with a gaming operator that’s as prestigious and innovative as Caesars Interactive Entertainment. Using our platform and dedicated affiliate management, we’re confident that CIE’s online poker and casino brands will be well placed for the future of the New Jersey and Nevada markets.”

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