Premier League football team Leicester City FC has announced a new commercial partnership with Betfair, with the operator becoming the club’s official betting partner for the upcoming season.

Ahead of the 2015/16 Barclays Premier League season, Betfair has also signed betting partnership with Sunderland AFC and is the co-exclusive betting partner of Aston Villa FC, alongside bet365.

Leicester City’s commercial director Ian Flanagan said: “Betfair is a world leader in online betting and has an extremely strong presence in professional football, owing to their expertise in engaging football supporters and their innovative methods that have become industry standard.

“We’re very much looking forward to working with them in the coming 2015/16 season and to forging a relationship that will have great benefits for both parties.”

Betfair’s head of media, sponsorship & PR Stephen Mault said that the company was delighted to have signed the deal.

“Leicester is a forward thinking club that shares our passion for innovation and we look forward to growing a successful relationship over the course of the upcoming season,” he said.

Betfair will be making its products, including its betting exchange and sportsbook, available to Foxes fans throughout the season, along with exclusive offers to Leicester City supporters.

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