Toronto-listed gaming software supplier Contagious Gaming is to integrate its Goal Time in-play pari-mutuel betting solution with Microgaming’s Quickfire platform, making it available to a significantly larger customer base.

The non-exclusive, worldwide distribution agreement will allow Contagious to bring Goal Time into new markets, and benefit from Quickfire’s roster of more than 300 partners.

To date Goal Time has been launched with UK newspaper group Trinity Mirror, as well as in Nigeria and Ghana with mobile content aggregator Manyx Interactive.

“This agreement with Microgaming is an exciting and significant step forward and will assist in expanding our distribution of Goal Time with new gaming partners into new territories around the world,” Contagious chief executive Peter Glancy said.

“This will drive additional liquidity into Goal Time and continue to establish Goal Time as the first in-play soccer lottery with a chance to win £ 100,000 during every live soccer match hosted.”

Microgaming head of product channels Neill Whyte said that his company was committed to building successful relationships with Quickfire, predicting that the partnership with Contagious would generate significant interest.

“We have never offered a product like Goal Time before,” he explained. “It is an exciting new sports game that will create enormous interest with both our sports and gaming operators alike.”

Shares in Contagious Gaming Inc (Co. Data) (CVE:CNS) closed up 3.64 per cent at CAD$2.85 per share in Toronto Tuesday.