Marathonbet has signed its biggest sponsorship deal to date, becoming the new global betting partner for Premier League giants Manchester United FC.

Having recently secured a similar deal with Liverpool FC, Marathonbet will take over from bwin as Man United’s official global betting partner, although it excludes China and the US.

The operator aims to provide the clubs estimated 659m followers with added value throughout the new campaign, including dedicated offers, enhanced odds and the release of exclusive content.

The partnership gives Marathonbet access to first team players and club legends, in addition to branding at Old Trafford and across the club’s digital platforms.

The operator said that partnering with one of the most successful and renowned clubs in the world will aid Marathonbet in boosting exposure to a global audience.

“Recently, Marathonbet have made great strides towards being at the forefront of football betting and this partnership cements our aims as a brand,” said Stan Reoutt, CEO of Marathonbet. “ Manchester United is one of the most recognisable names in the world.

“This announcement demonstrates our global plans for Marathonbet. We can’t wait to get to work with the club and their fans.”

Manchester United group managing director Richard Arnold commented: “Manchester United has a global presence with fans all over the world and our partners help us to engage with them in a range of innovative ways.

“Marathonbet already operates in over 20 languages and understands the importance we put on operating on a global scale. Through our partnership, we hope to bring to fans exclusive content, access to bespoke player and legends interviews, as well as competitive betting odds.”