Betclic Everest Group subsidiary bet-at-home.com has been unveiled as the main sponsor of Hertha Berliner-Sport Club (BSC), a team playing in the Bundesliga German football division. 

The deal sees bet-at-home’s logo appear on Hertha’s home and away kits over the next three years, with the deal marking the first time the operator has been named shirt sponsor of a Bundesliga club.

The operator’s branding will appear on perimeter advertising boards and around the stadium via a range of channels.

In addition, bet-at-home will also collaborate with Hertha on online and social media campaigns, and will gain hospitality rights and access to the team for promotional activities and events.

“We are proud to be partners with Hertha BSC with immediate effect. Providing sponsorship in top-class sport has been a central element of our marketing strategy from the very beginning,” bet-at-home marketing director Michael Gierke said.

“As the main sponsor of Hertha BSC, we are now strongly represented in the German Bundesliga, one of the best leagues in the world. I regard it as an important step in our efforts to further increase awareness of bet-at-home.com and at the same time to support a traditional club with its further development,” he explained. “We look forward to contesting an exciting and successful season together with Hertha BSC.”

Hertha sporting director Michael Preetz said he was looking forward to having a strong and international company such as bet-at-home supporting the club.

“Hertha BSC and bet-at-home.com will represent a modern, lively and imaginative alliance of two excellent brands – together we want to be a convincing double act in the years to come. Over four million people around the world put their faith in the popular betting provider – an impressive figure that says a lot about our partner's great popularity.”

The team’s finance director Ingo Schiller added: “We are proud to have succeeded in gaining bet-at-home.com as our main sponsor. This agreement is a clear sign that Hertha BSC enjoys a very good reputation in German football. Together, two strong brands will shape their future.”

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