Gala Coral has partnered Rewards4Racing, a loyalty programme for racegoers, to launch a new online and mobile slot game developed by the operator’s in-house studio CR Games.
The Legends of Racing game features images of some of the most iconic flat racing horses such as Dubai Millenium, Sea the Stars, Gleneagles, Treve and Golden Horn.
It was developed in collaboration with Rewards4Racing, which allows players to accumulate loyalty points by playing on Gala Coral’s sites and attending The Jockey Club’s 15 racecourses across the UK.
“Many of our customers are horse racing fans and enjoy gaming,” he explained. “This was a unique opportunity to build and launch a really exciting and authentic horseracing slot game with some of the most famous horses in flat racing featured.”
“Our 750,000 strong database of race goers will love this game – it achieves that unique cross-over between gaming and horseracing,” Rewards4Racing co-founder and director Josh Apiafi said.
“The Rewards4Racing Points gained from playing the game can be used for tickets to our leading race meetings including The Cheltenham Festival, The Investec Derby Festival, The Crabbie's Grand National and the Coral-Eclipse.”
Legends of Racing is the second slot to be launched by Manchester-based CR Games following the release of Wild Magic in June this year.