Premier League club Arsenal FC has unveiled UK-listed online gaming operator Betfair as its new official betting partner for Europe.

Betfair becomes the latest operator to partner Arsenal, joining the likes of Paddy Power, Bodog and Markets.com.

The partnership, which excludes the UK, Ireland, Italy and Russia, provides Betfair with branding at all domestic fixtures played at the club’s Emirates Stadium, plus hospitality on a match day.

The operator will also have access to first-team players to develop promotional and marketing activities.

“We are delighted to be partnering with Betfair and welcome them to our family of commercial partners,” said Arsenal chief commercial officer Vinai Venkatesham. “We look forward to working together to further engage with Arsenal supporters in Europe and provide them with access to Betfair’s innovative products and services.”

Betfair head of media, PR and sponsorship Stephen Mault added: “We are thrilled to announce our new partnership with Arsenal. We will offer our range of pioneering products, exclusive offers and promotions to supporters across the season and we look forward to building a successful relationship with both club and fans.”

Paddy Power is Arsenal’s official betting partner in the UK, Ireland and Italy, while Bodog remains the club’s Asian betting partner. Playtech-owned Markets.com is the official foreign exchange, contract-for-differences (CFDs) and binary trading partner for Arsenal.

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